From websites to social media, digital design has revolutionized the way we interact with technology.
During my years working at The Ellen DeGeneres Show, I was excited to create art for her social media, brands, and original series. I believe blending aesthetics with functionality when building my websites and creating compelling visual narratives for online promotion are essential to connecting to a digital audience.
Whether I’m designing logos, crafting a brand, or building a website from the ground up; the challenge is always welcomed. While running for New York’s 11th congressional district, Max Rose sought out help in designing a new logo and website to boost his campaign. I was honored to be the lead on the design and execution of his branding venture. In the end, we all celebrated victory when he was able to win the election and secure the seat for his district.
I strive to create clear sitemaps that illustrate the overall structure and hierarchy of my websites; always considering user experience, accessibility (508 compliance), and if it is optimized for different devices. With Ellen, we made many brand partnerships that needed campaign visibility on our website. I led the design on many amazing campaigns like Starbucks, Honey Nut Cheerios, 12 Days of Giveaway, and The Farewell Season of the show that brought in significant traffic to our site and maximized engagement.
Social media design is more than just adding a splash of color and some catchy text. It is about creating an immersive and visually compelling experience that grabs users' attention, encourages interaction, and leaves a lasting impression. I kept this in mind when designing social posts for The Bill and Melinda Gates Foundation, Ellen DeGeneres’ primary and secondary brands, and The Consumer Financial Protection Bureau.
